[PRESS RELEASE – Singapore, Singapore, March 13th, 2025]
Aethir, a provider of decentralized cloud gaming infrastructure, has recently been highlighted in a comprehensive case study by SuperScale, a leader in gaming user acquisition strategies. This study delves into how Aethir’s cutting-edge cloud streaming technology serves to enhance user acquisition methodologies for gaming studios, offering a scalable alternative to the traditional app store distribution model.
Cloud Streaming as a Direct-to-Consumer Solution
Gaming studios frequently encounter significant service fees when distributing their games via commercial app stores, with some platforms taking upwards of 30% of a game’s revenue. Aethir’s decentralized cloud infrastructure provides a pathway for studios to sidestep these costs, allowing them to leverage web-based streaming and adopt an independent publishing model, thereby amplifying their user acquisition efforts.
Notable features of Aethir’s cloud streaming include:
- Reduced Reliance on App Stores – By employing web-based streaming, publishers can eliminate the need for app store downloads and maintain a larger share of their revenue.
- Lower User Acquisition Costs – Instant play via social media or advertisements minimizes friction in the user journey, effectively boosting conversion rates.
- Expanded Device Accessibility – Games can be effortlessly played on PCs, mobile devices, and smart TVs without the constraints of specific hardware.
- Alternative Monetization Models – Options such as subscription-based access, direct microtransactions, and in-game purchases can be autonomously managed, devoid of any third-party platform fees.
Insights from SuperScale’s Case Study
SuperScale conducted a two-phase analysis to evaluate Aethir’s influence on gaming user acquisition, directing its attention to conversion rates and return on ad spend (ROAS). The mobile game Tiny Tower served as the test subject for this investigation.
Phase 1: Conversion Rate Analysis
The first phase examined how varying engagement methods—“Stream Now,” “Instant Play,” and “Download”—impacted user acquisition metrics, specifically focusing on cost per install (CPI) and engagement rates.
Findings from Phase 1 demonstrated:
- 43% more players opted for instant play over direct downloads.
- Click-through rates (CTR) surged by 35% in comparison to traditional download options.
- Conversion rates were 45% higher for the streaming option.
Phase 2: ROAS and User Engagement
The second phase measured early engagement and ROAS by comparing user behavior between app store downloads and Aethir’s “Stream Now” feature.
Key findings from Phase 2 included:
- 143% more users engaged with the Stream Now feature compared to direct downloads.
- Day 7 ROAS increased by 75%.
- Average revenue per user (ARPU) expanded by 93% with Stream Now.
- Session counts increased by an impressive 77% on average.
- Session duration prolonged by 26%.
- Day-one retention improved by 60%, while day-seven retention saw an increase of 80%.
Potential Applications for Aethir’s Cloud Streaming
Aethir’s cloud streaming infrastructure holds particular promise for:
- Established publishers seeking to drive direct traffic and optimize revenue models.
- Live service and MMO games that necessitate seamless cross-device access.
- Games with social and viral appeal, where instant playability can amplify influencer-driven marketing strategies.
- Emerging markets, where cloud streaming offers a viable solution for users without access to high-end gaming hardware.
SuperScale’s findings unequivocally underscore Aethir’s critical role in enhancing gaming user acquisition through its decentralized cloud streaming technology. To explore the complete study, visit Aethir’s website.
About Aethir
Aethir is dedicated to providing decentralized cloud computing infrastructure designed to optimize GPU distribution and utilization for enterprise applications. By departing from centralized models, Aethir enables scalable access to computational resources, thereby supporting enterprises across diverse industries and regions.
The post SuperScale Case Study Highlights Aethir’s Impact on Gaming User Acquisition originally appeared on CryptoPotato.
