Trump Media and Technology Group (DJT), the parent company of the social media platform Truth Social, is reportedly planning to raise a substantial $3 billion aimed at acquiring crypto assets, as highlighted by the Financial Times on Monday. This ambitious capital raise effort is expected to encompass both an equity offering and a convertible bond component and may be unveiled during the Bitcoin 2025 event taking place in Las Vegas this week.
This development emerges amidst an increasing trend among public firms to integrate cryptocurrencies into their financial strategies. Many companies have begun to adopt a similar approach to that employed by Michael Saylor’s Strategy (MSTR), which has risen to prominence as the world’s largest corporate holder of bitcoin. Having accumulated a staggering $62 billion in BTC through a blend of equity and debt financing, Strategy has paved the way for other organizations eyeing a foray into the cryptocurrency market.
Earlier this year, Trump Media outlined its intention to launch a financial services platform with a specific focus on cryptocurrency and bespoke exchange-traded funds (ETFs). Additionally, the company expressed ambitions to collaborate with crypto exchange Crypto.com to develop these ETF products, signaling a clear commitment to expanding its reach within the digital asset space.
For further insights, check out: Strategy Buys 4,020 Bitcoin for $427M, Brings Total Stash to Over 580,000 BTC
