Strategy has recently announced the pricing of its latest round of perpetual preferred stock, which is expected to enhance its ability to acquire more Bitcoin (BTC). The company will sell shares at $85 each, featuring a generous 10% coupon that aims to generate approximately $711 million in revenue, signaling a significant strategic move within the cryptocurrency market.
Market analyst Jesse Myers highlighted that the annual 11.8% dividend associated with this offering may attract investors away from traditional bond markets, which currently yield around 4.2% interest. This shift indicates ongoing confidence in cryptocurrency investments despite the volatility seen in recent months.
In line with its aggressive acquisition strategy, Strategy’s most recent purchase occurred on March 17, when the company acquired 130 BTC valued at $10.7 million, culminating in total holdings of 499,226 BTC worth approximately $41.8 billion. While the March purchase was the smallest on record, co-founder Michael Saylor has indicated that the company plans to raise further debt and equity to continue its Bitcoin accumulation.
Strategy’s Bitcoin purchases so far in 2025. Source: SaylorTracker
Related: Michael Saylor pushes US gov’t to purchase up to 25% of Bitcoin supply
Strategy Seeks Fresh Capital for BTC Buying Spree
Earlier this month, on March 10, Strategy announced it would sell shares of its 8% Series A perpetual strike preferred stock as part of a broader plan to raise an additional $21 billion for Bitcoin purchases. Following up on this announcement, on March 18, the company revealed it would offer a tranche of 5 million shares in Series A perpetual preferred stock.
Despite the recent challenges, data from SaylorTracker indicates that the company remains optimistic, showcasing a 26% increase in value on its overall investment to date, alongside unrealized gains exceeding $8.6 billion, which persists even amid a market downturn.
Nevertheless, shares of Strategy witnessed a decline of over 26% in early March from their January highs, and have now dropped over 44% from an all-time high of approximately $543 reached in November.
Strategy price action and analysis. Source: TradingView
As of the latest update, shares are trading at around $299, marking a 29% increase from their recent low of $231 recorded on March 11. Furthermore, Strategy’s inclusion in the Nasdaq 100 index has attracted fresh capital flows into the company, although it also exposes the firm to broader tech market downturns.
The aggressive strategies employed by Strategy, especially under Michael Saylor’s leadership, position the company uniquely within the market, targeting a substantial Bitcoin stake as a cornerstone of its financial strategy. The ongoing developments are crucial for investors monitoring Bitcoin’s evolving landscape.
