Strategy, previously known as MicroStrategy, earned a $5.8 billion profit on its Bitcoin investments in the first quarter of 2025. The company now aims to invest even more money into the cryptocurrency, as detailed by Executive Chairman Michael Saylor.
Bitcoin Yield Expands As Company Increases Holdings
The business intelligence firm has seen its Bitcoin yield increase by nearly 14% since January. This yield reflects both potential income and capital appreciation from Strategy’s investments in Bitcoin. With Bitcoin prices continuing to rise, the firm is strategically increasing its purchases of the digital asset.
Reports indicate that Strategy has transformed its business tactics over the past five years. Transitioning from a traditional business intelligence focus, the company is now most famously linked to its substantial Bitcoin holdings. The latest performance underscores that this strategy remains effective in 2025.
$MSTR announces BTC Yield of 13.7% and BTC $ Gain of $5.8B year-to-date, doubles capital plan to $42B equity and $42B fixed income to purchase bitcoin, and increases BTC Yield target from 15% to 25% and BTC $ Gain target from $10B to $15B for 2025. https://t.co/LgeMEd6Dr5
— Michael Saylor (@saylor) May 1, 2025
Investment Plan Doubles To $84 Billion
According to Bloomberg, Strategy has announced its intention to invest $84 billion in acquiring additional Bitcoin. The company plans to allocate half of these funds ($42 billion) to fixed income assets and the other half ($42 billion) to fixed equity investments.
This substantial commitment illustrates Strategy’s strong belief in the long-term value of Bitcoin. The firm views Bitcoin as an integral element of its business model and a core asset within its treasury holdings.
The scale of this investment marks a monumental escalation from previous expenditures, positioning Strategy as an even larger corporate player in the Bitcoin arena.
Performance Targets Leap From 15% To 25%
Strategy has also raised its Bitcoin performance targets for the upcoming year. The company is shifting its expectation of a 15% return on its Bitcoin holdings to an ambitious 25%.
Alongside this, the company has increased its target for dollar gains from Bitcoin in 2025, raising it from $10 billion to $15 billion, suggesting that Strategy anticipates significant appreciation in the price and value of Bitcoin throughout the year.
Stock Price Surges More Than 3,000% Since 2020
Since the company began its foray into Bitcoin five years ago, Strategy’s stock price has skyrocketed. Investors who bought shares at that time have enjoyed returns exceeding 3,000%.
The company’s aggressive and timely investment in Bitcoin has been a major driving force behind this remarkable stock performance. While many organizations hesitated to embrace cryptocurrency, Strategy took the bold step to invest heavily in this digital asset.
This latest financial report solidifies Strategy’s status as a leading corporate Bitcoin holder. It also boosts confidence among cryptocurrency enthusiasts who view Bitcoin as a valuable long-term asset.
Strategy’s ongoing commitment to Bitcoin comes at a time when more mainstream companies are beginning to explore cryptocurrency investments. However, few have embraced Bitcoin to the extent that Strategy has under Saylor’s leadership.
Featured image from Unsplash, chart from TradingView
