In an exciting turn of events, the Nasdaq-listed company, formerly known as MicroStrategy and now rebranded as Strategy, has made headlines with its latest bitcoin acquisition. Recently, the firm allocated nearly $600 million to purchase an impressive 6,911 BTC at an average price of approximately $84,529 each. This strategic move places the company’s total bitcoin holdings at an astonishing 506,137 BTC, a pivotal milestone in its ongoing accumulation strategy.
Following the modest BTC purchase announced the previous week, the company seems to have found its rhythm again in the cryptocurrency market. This recent acquisition not only showcases their aggressive strategy in accumulating bitcoin but also signifies their commitment to maintaining a strong position in the digital asset space.
$MSTR has acquired 6,911 BTC for ~$584.1 million at ~$84,529 per bitcoin and has achieved BTC Yield of 7.7% YTD 2025. As of 3/23/2025, @Strategy holds 506,137 BTC acquired for ~$33.7 billion at ~$66,608 per bitcoin. $STRK https://t.co/3vSGnTUVcE
— Michael Saylor
(@saylor) March 24, 2025
Saylor, who stepped down as CEO last year but continues to drive the company’s bitcoin initiatives, expressed enthusiasm over the recent acquisition. Strategy’s bitcoin yield for 2025 is reported to be around 7.7%, reflecting the company’s effective management and strategic positioning within this volatile market.
The firm has been on a massive accumulation spree following the US elections in November, showing a commitment to increasing its bitcoin holdings. Although there was a brief lull in activity, evidenced by last week’s smaller purchase of 130 BTC for $10.7 million, the firm is undoubtedly back on track to expand its portfolio.
As of now, Strategy’s cumulative investments in bitcoin reach approximately $33.7 billion, calculated at an average purchase price of $66,608. The current valuation of these assets stands at $44.3 billion, indicating an unrealized profit of about $10 billion. This underscores the potential of bitcoin as a strategic asset for long-term growth and wealth preservation.
In conclusion, as Strategy continues its relentless pursuit of accumulating bitcoin, it reaffirms its dedication to becoming a leader in the cryptocurrency space. With every acquisition, the firm not only expands its asset base but also enhances its reputation as a formidable player in the industry.
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