Robert Kiyosaki, author of “Rich Dad Poor Dad,” has made headlines once again by stepping back into the Bitcoin market with a bold move. According to his tweet on July 11, he purchased another Bitcoin at the staggering price of $110,000.
This strategic decision reflects Kiyosaki’s belief that today’s prices will appear cheap if the cryptocurrency ever reaches $1 million. His investment places him in what analyst Raoul Pal describes as the “Banana Zone,” where fear of missing out leads latecomers to jump in at high prices and often face significant losses.
Bitcoin Betting At High Prices
Kiyosaki applied his “PIGs Get Fat. HOGs Get Slaughtered” principle to explain his reasoning for making such a high-level purchase. His strategy involves holding until less disciplined investors contribute to rising prices, at which point he plans to sell during their inevitable panic.
He cautions that FOMO can act like a contagion in crowded markets, driving buyers to make hasty decisions. In his view, acquiring Bitcoin now—even at elevated prices—is crucial for securing future profits.
Another RICH DAD LESSON:
“PIGs get fat. HOGs get slaughtered.”
I state this lesson because I bought my latest BITCOIN at $110k. I am now in position for what Raoul Pal calls “the Banana Zone.”
In the Banana Zone the HOGS will rush in….driven to insanity by the dreaded…
— Robert Kiyosaki (@theRealKiyosaki) July 11, 2025
His Early Entry And Regrets
Kiyosaki initially entered the Bitcoin market at $6,000—an amount he admits felt exorbitant at the time. He reflects on how waiting too long to grasp the concept of “modern money” led to a delayed entry on his part.
This lesson remains fresh in his mind. He openly acknowledges past mistakes and uses them to inform his current investment strategy. Kiyosaki believes that if Bitcoin ascends to $1 million, he will regret not acquiring more at the $110,000 price point.
Learning From Past Mistakes
Despite his bold move, Kiyosaki recognizes that he “could be wrong and a sucker” for buying another Bitcoin at this level. However, he maintains that he would “rather be a sucker than a LOSER if Bitcoin does go to $1 million.”
His financial stability, due to past work and savings, allows him to withstand potential losses of up to $100,000. He understands that fluctuations of 30-50% are common in the cryptocurrency market.
Advice For Small Investors
Kiyosaki encourages small investors to acquire Bitcoin in any amount they can manage. “Even if you can afford only one Satoshi today, buy it,” he suggests. A Satoshi represents one hundred millionth of a Bitcoin.
He foresees a scenario where newcomers will look back and wish they had capitalized on every opportunity to buy. Additionally, he emphasizes the importance of independent thinking and not following his strategies blindly.
Kiyosaki’s openness regarding his purchase price provides his audience a transparent view of his risk appetite. He sees each investment not merely as a chance to profit quickly, but as a learning experience.
By revealing his entry point at $110,000, Kiyosaki exemplifies the level of risk he is willing to embrace in pursuit of a $1 million Bitcoin target.
Featured image from Meta, chart from TradingView
