[PRESS RELEASE – Chicago, United States, March 17th, 2025]
Liquid Mercury’s solution will power the global order book for trading tokenized wine on the dVIN Protocol
In a groundbreaking move for the wine industry, Liquid Mercury, a leading technology provider for digital asset marketplaces and crypto trading, has announced a strategic partnership with dVIN Labs (dVIN). This collaboration aims to revolutionize the wine investment landscape through blockchain-powered transparency and unified liquidity.
By leveraging data, decentralized physical infrastructure networks (DePIN), and real-world asset (RWA) tokenization, dVIN addresses significant challenges surrounding authenticity, verification, and provenance in the wine market. Traditionally relegated to an inefficient, niche activity, wine investment has predominantly attracted the ultra-wealthy. However, the new platform is set to democratize access, transforming investment-grade wine into a scalable asset class with tools for both retail and institutional investors.
Utilizing technology akin to that which underpins crypto trading across professional platforms, Liquid Mercury will offer white-labeled services for dVIN’s channel partners. This innovative approach will enable individual investors to enjoy instant access to wines from renowned winemakers and exclusive selections stored in bonded warehouses globally. The global order book, powered by Liquid Mercury, will aggregate regional marketplaces, employing trading technology designed specifically to optimize pricing for buyers and sellers alike.
“The $300 billion investment-grade wine market is ready to be exposed to new investors and to become a liquid, tradable asset,” explained David Garrett, co-founder and co-CEO of dVIN. “Our goal is to make investing in wine as easy and efficient as investing in your favorite stock or cryptocurrency. We chose Liquid Mercury as our partner because their financial market expertise complements our wine market knowledge, laying the foundation for this exciting new digital asset class.”
“Liquid Mercury is excited to partner with dVIN to unlock wine as a tradable asset for millions of new investors,” stated Tony Saliba, CEO of Liquid Mercury. “Our perspective on real-world assets is that investing in culture is an emerging trend, and our proven technology is well-suited to support new digital marketplaces. We see immense potential in this partnership.”
About Liquid Mercury
Liquid Mercury serves as a leading force in professional crypto trading and digital asset marketplaces, catering to sophisticated buy-side and institutional sell-side trading professionals transitioning into the crypto space. With institutional-grade infrastructure and access to deep liquidity, Liquid Mercury provides best-in-class trading tools and workflow automation, developed by professionals for professionals. For more information, visit www.liquidmercury.com. Follow us on LinkedIn and X.
About dVIN Labs
dVIN Labs is at the forefront of innovation with the dVIN protocol, which integrates a blend of data, DePIN, DeFi, and tokenization to elevate wine—a $1 trillion real-world asset class—on-chain. The dVIN Protocol employs blockchain technology to address issues related to authenticity, anti-fraud measures, price transparency, supply chain efficiency, and brand loyalty. For more information about dVIN Labs and their protocol, visit https://dvinlabs.com.
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