Metaplanet, the Japanese investment firm, has significantly increased its Bitcoin holdings to 3,350 BTC after purchasing an additional 150 BTC for approximately $12.6 million. This strategic acquisition underscores the firm’s aggressive approach towards growing its cryptocurrency portfolio in 2025, having already added 1,288 BTC in the first 11 weeks of the year.
Details From the Latest Purchase
According to a statement issued on March 24 via X, Metaplanet acquired Bitcoin at an average price of $83,801 per unit, bringing the company’s total acquisition cost to $278.8 million, with an average purchase price of $83,224 per BTC. This reflects a commitment to not only enhancing its holdings but also leveraging the digital asset’s potential for long-term returns.
The company monitors its financial performance through a metric known as BTC Yield, which assesses the value growth of its Bitcoin assets in relation to its fully diluted shares. Following a remarkable 309.8% surge in Q4 2024, the BTC Yield metric has achieved 68.3% thus far in Q1 2025, indicating a positive trajectory.
To finance its ambitious purchases, Metaplanet has utilized stock acquisition rights through EVO FUND and zero-interest bonds. Specifically, in March, the company redeemed ¥2 billion (approximately $12.8 million) in bonds ahead of schedule, while also issuing another ¥2 billion to fund ongoing acquisitions.
In March alone, Metaplanet made several notable purchases, including 156 BTC on March 3, 497 BTC on March 5, and 162 BTC on March 12. The firm has set an ambitious target of reaching 10,000 BTC by the end of 2025 and aims for 21,000 BTC by 2026, a goal that would solidify its position as a major player in the Bitcoin ecosystem, holding 1% of the total Bitcoin supply.
Market Reaction and Developments
Following the announcement of its latest acquisition, Metaplanet’s stock experienced a positive response, with Google Finance reporting a 6.98% increase within 24 hours to reach ¥5,060. The firm has now become Asia’s largest publicly listed Bitcoin holder, placing it among the top ten publicly listed Bitcoin holders worldwide.
In a strategic move to strengthen its position in the digital currency landscape, Metaplanet recently appointed Eric Trump to its newly formed advisory board. Although specifics about Trump’s role remain undisclosed, CEO Simon Gerovich emphasized that the board will include influential figures dedicated to promoting Bitcoin adoption. This appointment signifies a critical advancement towards establishing Metaplanet as one of the premier Bitcoin treasury companies globally.
The firm’s rapid growth coincides with Japan’s evolving stance on cryptocurrency regulation. On March 6, the Liberal Democratic Party (LDP) proposed a significant reduction in crypto capital gains taxes from 55% to 20%, along with plans to categorize cryptocurrency as a distinct asset class separate from securities under the Financial Instruments and Exchange Act.
The commitment by Metaplanet to enhance its Bitcoin holdings not only signifies confidence in the digital currency but also reflects a broader trend among institutional investors recognizing the asset’s potential as a store of value. As the landscape for cryptocurrency continues to evolve, all eyes will be on Metaplanet’s journey as it strives toward its ambitious targets.
