In an exciting development for cryptocurrency enthusiasts, Ledger, a leading hardware wallet provider, has officially launched its Crypto Life (CL) Visa card in the United States. This innovative product offers users the ability to earn 1% cashback in bitcoin (BTC) or USDC on their purchases, providing an attractive incentive for individuals looking to make the most of their digital assets.
The CL Visa card is enabled by Baanx, a fiat-to-on-chain card provider that also supplies self-custody crypto cards for various platforms, including MetaMask, Tools for Humanity, and, most recently, wallet firm Exodus.
As major credit card networks such as Mastercard and Visa increasingly align with the self-custodial crypto landscape, the demand for stablecoin payments continues to surge. According to recent data on CL card usage, household purchases account for a substantial 63% of total transactions, with sectors like entertainment and fashion experiencing notable growth.
Jean-Francois Rochet, EVP of Consumer Services at Ledger, emphasized the strategic significance of this launch: “This collaboration brings the CL card to millions of users in the U.S., providing attractive cashback features for bitcoin holders. Living the crypto life means having ownership, access, and real-world utility over your digital assets,” he stated.
Simon Jones, Chief Commercial Officer of Baanx, also commented on the innovation: “The CL Card, designed for Ledger, is a step toward mainstream, non-custodial crypto payments—right in your pocket.” This sentiment underscores the commitment to enhancing accessibility and utility for users in the ever-evolving sphere of cryptocurrency.
The CL Card is set to be available in the U.S. (excluding New York and Vermont) starting June 30, 2025, marking a significant milestone in the adoption of crypto-enabled financial products.
