Frisco, Texas, July 24th, 2025
- Robert Leshner makes a strategic investment in GameSquare by selling CryptoPunk #5577 for $5.15 million of the Company’s preferred stock
- GameSquare’s initial NFT investment anchors yield strategy targeting 6-10% annualized stablecoin return
- Increases Ethereum treasury holdings to approximately $52 million, with recent $10 million purchase
GameSquare Holdings, Inc. (Nasdaq: GAME) has made headlines with the announcement of a strategic acquisition that positions the company at the forefront of the NFT and blockchain technology space. The Board of Directors has approved the purchase of the highly-coveted “Cowboy Ape” CryptoPunk NFT from Robert Leshner, the esteemed founder of the DeFi protocol Compound and CEO of Superstate. Under this agreement, GameSquare has issued $5.15 million of preferred stock convertible into approximately 3.4 million shares of common stock at a price of $1.50 per share.
“I am thrilled to announce our first ‘grail’ NFT investment as part of the differentiated treasury management strategy GameSquare is pursuing,” said Justin Kenna, CEO of GameSquare. “In addition, we are excited to welcome Robert Leshner, one of crypto’s most respected investors and a pioneer of decentralized finance as a shareholder. This relationship demonstrates the unique, forward-thinking strategy we have developed to expand into the fastest-growing edges of onchain finance.”
This acquisition marks a pivotal moment for GameSquare as it embarks on an innovative journey into NFT investments, which they believe will be a significant asset in their blockchain-native brand and treasury strategy targeting 6-10% annualized stablecoin returns.
The Cowboy Ape is a highly sought-after CryptoPunk, recognized for its rarity, being one of only 24 Ape CryptoPunks in existence. This investment not only adds a culturally iconic asset to the Company’s portfolio but also underscores GameSquare’s commitment to pioneering digital storytelling and cultivating community engagement within the blockchain space.
“Acquiring CryptoPunks showcases our belief in the long-term value of digital identity, decentralized ownership, and cultural capital onchain. CryptoPunks are digital artifacts that helped define an era. Adding the Cowboy Ape to our treasury is both a strategic investment and a statement of intent,” Kenna stated.
NFT Yielding Strategy
GameSquare is also looking to leverage this acquisition through a tailored NFT yield program, which aims to generate annualized returns of 6%-10% through capital deployment in digital assets within the Ethereum ecosystem. This initiative will allow the Company to use their CryptoPunk for marketing activations, community engagement, and potential licensing opportunities as part of their broader Web3 strategy.
Managing GameSquare’s NFT yield strategy is advisor Ryan Zurrer’s 1OF1 AG, which will also custody the asset for yield generation purposes.
ETH Holdings Update
In addition to its NFT investment, GameSquare recently enhanced its Ethereum holdings with a $10 million purchase, bringing its total ETH acquisitions to approximately 12,913.49 ETH as of July 24, 2025. This transaction is part of a larger $250 million authorization for their crypto treasury management strategy.
GameSquare’s custom ETH-focused yield generation strategy, built atop Dialectic’s Medici platform, applies machine learning models, automated optimization, and rigorous risk controls. With targeted onchain yields of 8-14%, this strategy significantly surpasses existing ETH staking benchmarks.
Once fully implemented, this strategy is expected to generate capital that supports additional ETH purchases and propels the Company’s growth initiatives.
About GameSquare Holdings, Inc.
GameSquare (NASDAQ: GAME) is a pioneering media, entertainment, and technology company working at the intersection of culture and technology. Targeting Gen Z, Gen Alpha, and Millennial audiences, GameSquare aims to redefine brand and publisher engagement through innovative strategies and advanced analytics.
Forward-Looking Statements:
All statements in this release, other than those of historical fact, are forward-looking statements and are based on expectations and assumptions that are subject to risks and uncertainties. These include the Company’s ability to grow its business and execute its plans effectively.
For further inquiries, please reach out to:
GameSquare Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: [email protected]
GameSquare Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: [email protected]
