In March, corporate treasuries from Virginia to Texas, California, and even Japan, began to add Bitcoin to their books as a strategic financial move. This emerging trend carries significant implications for Bitcoin’s market price and overall acceptance as a legitimate currency.
Bitcoin ETFs on Wall Street recently flipped back into a period of positive inflows in March, indicating renewed confidence among investors in these custodial services of on-chain BTC meant for regulated investors.
Moreover, it is not only publicly traded financial institutions, which are often regulated by the SEC, that are competing within the Bitcoin landscape. Several publicly traded non-financial corporations are now incorporating BTC into their corporate treasuries, seeking long-term strategies to enhance their balance sheets and safeguard against inflation and currency depreciation.
The following examples spotlight how corporate interest in Bitcoin is progressively normalizing, potentially signaling a competitive landscape where the value of this digital asset might be significantly undervalued given its limited supply.
1. Michael Saylor’s Strategy Buys 6,911 More Bitcoin
Let the $GME begin. pic.twitter.com/k8orQ5Zsju
— Michael Saylor
(@saylor) March 26, 2025
The Virginia-based Bitcoin holding company Strategy purchased an additional 6,911 BTC for $584 million between March 17 and March 23. This brings its total holdings to a staggering 506,137 BTC, as reported by Bitcoin Treasuries.
In the fourth quarter of the previous year, the company acquired a total of 218,887 bitcoins for $20.5 billion, and just last January, it added 10,107 BTC for around $1.1 billion. With 46,374 BTC, MARA Holdings, Inc. ranks second globally, while Tesla holds the fourth position with 11,509 BTC, surpassing many blockchain sector firms.
2. GameStop to Hold Corporate Bitcoin
On March 25, Texas-based retail video game chain GameStop announced its intent to include BTC in its corporate treasury. This follows its transformation into a meme stock during 2021, allowing retail investors to express their frustrations during the pandemic. The company’s board unanimously approved the purchase of Bitcoin, which momentarily boosted its stock by 11.7%
However, this trend settled, with GameStop later dipping over 20%. The firm has filed to raise $1.3 billion in stock-convertible corporate loans to fund its Bitcoin acquisition strategy. This move represents a significant shift, demonstrating Bitcoin’s normalization as a viable asset beyond the traditional tech firms and into mainstream retail.
3. Japan’s MetaPlanet Adds $12.6M in BTC
Meanwhile, MetaPlanet, a hotel chain in Japan, is enhancing its financial framework by purchasing 150 BTC for approximately $12.6 million. This acquisition brings its total BTC holdings to 3,350, valued at over $172 million in March. The company is also bolstering its advisory board, having appointed Eric Trump to its crypto advisory group.
MetaPlanet’s CEO, Simon Gerovich, indicated a determination to accumulate Bitcoin over time for its shareholders, asserting that Asian governments would soon follow the U.S. in building their own Bitcoin reserves.
4. KULR Technology Invests $5 Million More in Bitcoin
In San Diego, the lithium-ion battery and electronics company KULR Technology Group made headlines in March by adding 58.3 BTC worth nearly $5.3 million to its Bitcoin treasury, raising its total holdings to 668 BTC. The company had previously established its Bitcoin treasury with a $21 million investment.
KULR’s chairman and CEO has expressed confidence in Bitcoin’s potential as a hedge against inflation and geopolitical risks, emphasizing that they are not merely waiting for customer transactions but actively investing in Bitcoin to secure financial stability.
5. 2024 Accounting Update Paves Way for Corporate Holdings
A significant factor contributing to this corporate adoption trend is the Financial Accounting Standards Board’s (FASB) decision in December 2023 to implement fair value accounting procedures for corporate Bitcoin holdings. This development simplifies the accounting process and signifies broader acceptance of Bitcoin as a corporate asset.
As more corporations adopt BTC into their financial strategies, the landscape for digital currency will continue to evolve. With increasing institutional interest and supportive regulatory frameworks, the potential for Bitcoin’s value may be poised for remarkable growth in the coming years.
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