On September 2nd, 2025, in Vilnius, Lithuania, BTCC made headlines by announcing its participation in Token2049 Singapore 2025, a premier global gathering focused on the realms of cryptocurrency and Web3. Scheduled for October 1–2, 2025, at the iconic Marina Bay Sands, this two-day conference promises to be a significant meeting point for industry leaders and enthusiasts.
BTCC’s Evolving Brand Narrative
With a rich history in the cryptocurrency space that dates back to 2011, BTCC aims to use this year’s conference as a platform to reinforce its status as a trusted exchange while unveiling a refreshed narrative that embraces its recent expansion into the sports sector. Earlier this year, the exchange announced NBA All-Star and Defensive Player of the Year Jaren Jackson Jr. (JJJ) as its global brand ambassador, reflecting its commitment to blending sports with the cryptocurrency world.
Visitors to the BTCC booth can look forward to an interactive, basketball-inspired environment featuring signed memorabilia from JJJ. This unique setup not only highlights BTCC’s dedication to sportsmanship values such as discipline, strategy, and resilience but also underscores its mission to provide a secure and transparent trading platform.
Making Crypto Accessible through Sports Engagement
In addition to its booth activities, BTCC has planned several exclusive side events throughout Token2049 week. These private gatherings will offer opportunities for networking and feature entertainment experiences tailored for influencers and key opinion leaders, including luxury F1 hospitality.
“At BTCC, we see crypto evolving beyond trading into a broader cultural movement,” said Aaryn Ling, Head of Branding at BTCC Exchange. “By bridging sports, lifestyle, and finance, we’re making crypto more approachable for mainstream users while staying true to our long-term vision to make crypto trading reliable and accessible to everyone. At Token2049, we’re excited to share how this approach supports a more inclusive and global crypto community.”
BTCC’s continued presence at Token2049 not only cements its legacy as the longest-serving exchange in the crypto industry but also reiterates its commitment to shaping the future of cryptocurrency. The company’s focus remains steadfast on engaging traders and broader communities worldwide through innovative partnerships and cultural connections.
As part of this initiative, BTCC is also hosting a special BTCC x JJJ Trading Competition until September 21, 2025. This campaign combines competitive trading with cultural crossover elements, offering substantial rewards. Experienced traders can vie for exclusive signed merchandise, while newcomers are encouraged to join in, promoted by the star appeal of NBA All-Star Jaren Jackson Jr.
About BTCC
Founded in 2011, BTCC has established itself as a leading global cryptocurrency exchange, driven by the vision of making crypto trading not only reliable but also accessible to everyone. With operations spanning over 100 countries and a user base exceeding 9.1 million, BTCC continues to prioritize innovation, security, and an exceptional user experience in the ever-evolving cryptocurrency landscape.
BTCC’s partnership with Jaren Jackson Jr., the 2023 Defensive Player of the Year and two-time NBA All-Star, exemplifies its commitment to bridging traditional sports and digital assets, ultimately making cryptocurrency more reachable for mainstream audiences.
