[PRESS RELEASE – Vilnius, Lithuania, May 5th, 2025]
BTCC, a prominent player among the world’s longest-serving cryptocurrency exchanges, made a significant impact on the first day of TOKEN2049 Dubai. With an engaging basketball-themed booth and the popular mascot Nakamon, BTCC attracted a multitude of crypto enthusiasts, traders, and professionals from the industry.
Since announcing its official gold sponsorship of TOKEN2049 Dubai in February, BTCC has transformed its presence at this prestigious crypto event into a vibrant and interactive playground, reflecting the dynamic and innovative spirit of the company.
Slam Dunk Success
The standout feature of the BTCC booth was its unique basketball court design, complete with an illuminated hoop and an enormous selfie wall showcasing BTCC’s remarkable achievement of zero security incidents since 2011. Attendees were encouraged to demonstrate their shooting skills and share their experiences on social media in exchange for exclusive BTCC merchandise.
The basketball-themed booth at TOKEN2049 drew large crowds as participants engaged in basketball challenges throughout the day, with successful contenders winning sought-after BTCC merchandise featuring the beloved mascot, Nakamon. The #BTCCatToken2049 photo prop gained immense popularity, further boosting the exchange’s visibility at the event.
The excitement around Nakamon-themed merchandise was palpable, with limited-edition plushies, t-shirts, and tote bags quickly becoming prized possessions for those who completed the basketball challenges. Nakamon emerged as one of the most talked-about mascots at TOKEN2049, capturing the attention of attendees across the conference space.
Nakamon quickly became a fan favorite at TOKEN2049.
From Desert Safari to Conference Floor
Aaryn Ling, Head of Branding at BTCC Exchange, reflected on the day’s success: “The energy at our basketball-themed booth perfectly mirrors BTCC’s approach to the cryptocurrency market – dynamic, engaging, and accessible to all. We are thrilled to see so many attendees enjoying the games and connecting with our team to learn more about our trading solutions. Building a community of trust is at the heart of what we do, and TOKEN2049 provided a perfect platform to continue the conversations initiated during our Desert Safari Day right onto the conference floor.”
Exclusive VIP Yacht Party
In celebration of the successful TOKEN2049 Dubai event, BTCC Exchange will be hosting an exclusive VIP yacht party on May 2, 2025. This luxurious gathering will take place on a yacht cruising the Arabian Sea, bringing together key opinion leaders (KOLs) from the cryptocurrency industry. The event offers a relaxed environment for top content creators to network and discuss the future of cryptocurrency.
About BTCC Exchange
Founded in 2011, BTCC is among the world’s longest-serving cryptocurrency exchanges. It provides secure and user-friendly trading services to millions of users globally. With a commitment to security, innovation, and community building, BTCC continues to be a trusted platform in the ever-evolving digital asset landscape.
Official website: https://www.btcc.com/en-US
Media Contact: [email protected]
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